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Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
Video Marketing Strategy
As with everything we start by gaining a clear understanding of your campaign objectives. We also familiarise ourselves with your audience and consider the context they’ll be viewing in.
There is nothing worse than producing amazing video content only for it to fail to achieve its objectives because too little forethought has gone into its marketing and distribution. We focus on driving the right traffic and getting you the best returns for your marketing spend.
- Video distribution
- Video advertising
- YouTube optimization
- Content planning
- Campaign planning
- Video brand guidelines
The Benefits of Video Marketing
Video Boosts Conversions and Sales
Adding a product video on your landing page can increase conversions by 80% and studies show that 74% of users who watched a video about a product subsequently bought it.
Video Shows Great ROI
76% of businesses say that video provides good return on investment.
Video Builds Trust
There is no better way of engaging customers and building trust than through video – engaging content and useful information about your products and services you build brand equity and along with it trust.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Video Appeals to Mobile Users
Video and mobile go hand in hand. From 2012 to 2019, mobile video views have increased by 700 percent. YouTube reports mobile video views grow 100% pa.